Privacy policy

Last Updated: March 1, 2026

This Privacy Policy describes how Luviny (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from luviny.com (the "Services"). By using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

We collect personal information from and about you to provide the best possible shopping experience. The categories of information we collect include:

  • Contact Information: Name, shipping address, billing address, email address, and phone number.

  • Financial Data: Payment card information and transaction details. All payments are processed via PCI-DSS compliant gateways (e.g., Shopify Payments, PayPal). We do not store your full credit card numbers.

  • Account Details: Username, password, security questions, and preferences.

  • Transaction History: Products viewed, items in cart, wishlists, and purchase/return history.

  • Device & Usage Information: IP address, browser type, network connection, time zone, and interaction data (how you navigate the Site).

  • Customer Support Communications: Any information you include in messages sent to us.

2. Sources of Information

We collect this data:

  • Directly from you: When you create an account, make a purchase, or contact us.

  • Automatically: Through cookies, pixels, and similar technologies when you interact with our Services.

  • Third Parties: From service providers (like Shopify), analytics partners, and advertising networks (like Meta and Google).

3. How We Use Your Personal Information

We use your data for the following legitimate business purposes:

  • Fulfillment of Services: To process payments, fulfill orders, manage your account, and arrange shipping.

  • Marketing & Advertising: To provide personalized ads, send promotional emails (with your consent), and improve our targeting on platforms like Meta and Google.

  • Security & Fraud Prevention: To monitor for potential risks, protect our customers, and secure our payment processes.

  • Legal Compliance: To comply with tax obligations, respond to law enforcement requests, and enforce our terms.

4. Disclosure of Personal Information

We may disclose your personal information to:

  • Shopify: Our primary e-commerce platform.

  • Service Providers: Logistics/shipping partners (DHL, UPS), payment processors, and cloud storage providers.

  • Marketing Partners: To show you targeted advertisements based on your activity.

  • Legal Authorities: When required by law or to protect our legal rights.

5. Cookies and Tracking Technologies

We use cookies to improve site functionality and for analytics. You can manage your preferences or opt-out of targeted advertising through:

6. International Data Transfers (UK & EEA Compliance)

To prevent data restrictions and ensure compliance with UK/EU GDPR, we certify that:

  • Your data may be transferred to and processed in the United States and Canada.

  • We rely on Standard Contractual Clauses (SCCs) and other legally recognized mechanisms to ensure that your data remains protected to the same standards as in the UK/EEA.

7. Your Rights and Choices

Depending on your location (e.g., Michigan/California, USA, or the United Kingdom), you have the right to:

  • Access/Know: Request a copy of the data we hold about you.

  • Delete: Request the erasure of your personal information.

  • Correct: Request updates to inaccurate data.

  • Opt-Out of "Sale" or "Sharing": Direct us not to share your data for cross-contextual behavioral advertising.

  • Withdraw Consent: At any time, where processing is based on consent.

To exercise these rights, please contact us at info@luviny.com.

8. Data Security and Retention

  • Security: We implement industry-standard security measures (SSL, PCI-DSS). However, no transmission over the internet is 100% secure.

  • Retention: We keep your data only as long as necessary to provide Services, resolve disputes, or comply with legal and tax requirements (usually 7 years for transaction data).

9. Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect or share personal data from children.

10. Contact Us

For the purposes of applicable data protection laws, Luviny is the Data Controller.

  • Email: info@luviny.com

  • US Address: 18560 Joseph Campau Ave, Detroit, MI 48234, USA.

  • Phone: +20 1555949667